Blog
Writing on connected TV and video marketing No jargon, no theory for its own sake - just what works when you put your business on television and on the web.
Connected Television - 7 June 2022
What is Connected TV and how does it work? The plain-English explanation: what a connected TV actually is, how channels get onto Roku and Fire TV, and why the cost is nothing like traditional television.
Read the article Real Estate - 31 October 2022
Selling real estate using Connected Television How estate agencies use their own channel to put property walkthroughs in front of buyers sitting on the sofa, instead of paying per click for attention.
Read the article Events - Blue Flame Media
Music and events Live music, festivals and ticketed events have a second life on television. Here is how promoters keep earning from footage after the night is over.
Read the article Real Estate - Blue Flame Media
Traffic for real estate companies Where property enquiries actually come from once you stop bidding against every other agency for the same search terms.
Read the article Hospitality - Blue Flame Media
Hotel room television is old news - there is a new way of using TV for bigger profits The in-room television is not the opportunity. The televisions in your past guests' living rooms are, and they cost you nothing per view.
Read the article Connected Television - Blue Flame Media
The power of television Why television still moves people to buy in a way no other medium manages, and how a small business can now afford the same effect.
Read the article Connected Television - Blue Flame Media
The effectiveness of businesses owning a connected TV channel What owning the channel changes: authority, repeat custom, and an audience that belongs to you rather than to a platform.
Read the article Blue Flame Media
Video hosting, embeds and a player that has a job.
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