Blue Flame Media

Blog

Writing on connected TV and video marketing

No jargon, no theory for its own sake - just what works when you put your business on television and on the web.

Connected Television - 7 June 2022

What is Connected TV and how does it work?

The plain-English explanation: what a connected TV actually is, how channels get onto Roku and Fire TV, and why the cost is nothing like traditional television.

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Real Estate - 31 October 2022

Selling real estate using Connected Television

How estate agencies use their own channel to put property walkthroughs in front of buyers sitting on the sofa, instead of paying per click for attention.

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Events - Blue Flame Media

Music and events

Live music, festivals and ticketed events have a second life on television. Here is how promoters keep earning from footage after the night is over.

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Real Estate - Blue Flame Media

Traffic for real estate companies

Where property enquiries actually come from once you stop bidding against every other agency for the same search terms.

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Hospitality - Blue Flame Media

Hotel room television is old news - there is a new way of using TV for bigger profits

The in-room television is not the opportunity. The televisions in your past guests' living rooms are, and they cost you nothing per view.

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Connected Television - Blue Flame Media

The power of television

Why television still moves people to buy in a way no other medium manages, and how a small business can now afford the same effect.

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Connected Television - Blue Flame Media

The effectiveness of businesses owning a connected TV channel

What owning the channel changes: authority, repeat custom, and an audience that belongs to you rather than to a platform.

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