Connected TV is any device which can connect to the internet and designed to support multimedia (internet-capable TV sets, Roku Sticks, Amazon Fire Sticks, Apple TV along with video game consoles such as Xbox, PlayStation, Blu-ray players)
Connected TV (CTV) is the combination of Internet and web features into new-generation TV sets. You could say it’s the combination of TV and computer tech. The user interface is similar to that on a smartphone. These are called Smart TV’s.
![connected-tv-hdmi](https://blueflamemedia.com/wp-content/uploads/2020/02/connected-tv-hdmi.jpg)
You can use connected TV devices such as Roku, Amazon Fire, Apple TV & Chromecast, viewers can access video streaming services like (Netflix, Hulu, YouTube, Along with other Channels) and search for movies, TV Programs and more on the web.
![_blog_post_connected_TV_devices-1](https://blueflamemedia.com/wp-content/uploads/2020/02/blog_post_connected_TV_devices-1.jpg)
Traditional TV, also known as Linear TV is mainly focused on media broadcasting where as these new-generation devices and TVs are all about online interactive media & internet TV. This means that they primarily get their media through streaming over the internet. Over-the-top content and on-demand streaming media.