Sell your Property on Roku TV And Amazon Fire TV Amongst other connected television networks… In Two Ways.
Video listings are ON FIRE.
During a recent look for brand-new housing, I found majority of the listings I saw had a video clip aspect, which got me to thinking … Why not develop a Property network for Roku TV & Amazon Fire TV as well as Connected television platforms?
So I did a quick search and also found there currently aw VERY few!
However right here’s what there isn’t quite just yet…
- Roku Stations for genuine Estate Professionals
It’s no secret I believe connected television channels are “the new internet web properties – AKA Websites,” and also as evidence we can show you the expanding variety of major brands making the move to the ever growing Connected Television.
Everyone is going with video in business and also with Roku TV & Amazon Fire TV leading the pack so far as Connected television tools go, it makes ideal feeling that it’s the best place to begin.
A Realty Channel is something, but with a nationwide and also around the world target market, it makes better sense to have Connected Television channels for certain areas or realty offices and franchise businesses.
Audiences trying to find a home in, claim, Miami, are more suitable to watch the Century 21 Miami network than they are a basic realty channel. (I’m just making use of Century 21 as an instance.).
For less than $5,000, a regional or local property office or franchise can release a customized “branded” network featuring all of their video clip listings in one place, obtainable all over the world– to more than 100 million visitors worldwide, with about 90% of them from right here in the U.S.
A fresh, brand-new market not otherwise reachable through other media, online and also off– and a target market that remains to expand double-digits every year given that 2008. As a matter of fact, last year (2015) Connected TV viewers finally went beyond both cable as well as broadcast TV viewers combined.
An Attached television network similar to this is much easier to preserve than an internet site and packs a much larger strike.
It’s quickly handled in-house, with agents as well as brokers able to add their very own video clip listings with very little training. Sights are conveniently tracked, too– daily, regular, month-to-month and also year-to-date. A custom-made telephone number can even be added to track leads generated by the channel.
Right out of the gate, Attached TV networks have a tendency to obtain customers as well as grow greatly, as visitors on these platforms are HUNGRY for new material, especially regional and local material.
Recurring costs, other than time and energy, would certainly run about $150 a month. Chances are most real estate business are paying FAR MORE than $5,000 (one-time) as well as $150 a month to reach FAR LESS prospective buyers. The expense per thousand by means of CTV versus all various other marketing media falls to virtually nil.
The results would represent themselves, from the first day. A video listing anywhere else– be it YouTube or Realtor.com, integrated– will certainly NEVER gather anywhere near the huge quantities of sights it would jump on CTV.
That claimed, I’m introducing a brand-new Roku Network package to the Realty industry for just $4.995 and also $150 a month, full training as well as continuous support given.
- Roku and also Connected Television Advertising for Real Estate Professionals.
Rather than, or along with, a realty television network, there is also the alternative of connecte TV advertising and marketing. According to a recent Interactive Advertising and marketing Bureau (IAB) study, advertisement costs for CTV has actually expanded 66% over the last two years, and also according to eMarketer, it got to $7.46 B in 2015, and will certainly grow to $9.59 B in 2016. That’s a lot of money being spent on a brand-new technology
And that’s just what’s being reported by the Big Money advertising agencies … real ad spending is higher.
Right now, one million advertisement views on Hulu is costing concerning $30,000-$ 35,000 for a 15-second place, or approximately $30– 35CPM. The same ad dispersed via the AdNexxt advertisement network (www.adnexxt.com), on the other hand, sets you back just $5,000– or $5CPM– for one million views. Large difference? Yes. Same audiences? Essentially.
Considering you can get to one million CTV viewers for $5,000, it makes sense that connected TV advertising should belong of ANY business’s general marketing and advertising plan, not simply property.
Picture the influence of a targeted, regional property industrial via CTV, reaching a market you’re not or else getting to with any other medium, online or off. Consider it: ONE MILLION advertisement views
Informing your story in words and also moving pictures, for less than what you spend for that full page ad in the local realty publication, where they can not even track with assurance the amount of individuals actually see it.
With Attached television marketing, you understand right to the last viewer the amount of people see your advertisements. Wire and transmitted television can’t do that, as well as they charge 3 TIMES as much!! OR MORE!
Something to consider.
The bottom line is… Connected TV is the fastest growing segment of the at home entertainment industry, and the fastest expanding brand-new innovation because the Web. Whether you want releasing a new TV channel for your realty business, or just promoting it on other, well established networks, if a CTV option is not a part of your total advertising and marketing plan, you’re quickly falling right behind everyone else who has seized this opportunity…
Craig Crawford is Chief Executive Officer of Story Internet, a leading programmer and also producer of television channels for TV systems including Roku, Amazon Fire Television and also Apple TV, Google Chromecast and more. He is likewise CEO of Story Internet Hosting, a video hosting platfrom and marketing system hosting connected television channels content worldwide.